Hi, I am a Coach Dris. I help people bounce back and redesign their lives after setbacks.

I’ve dedicated the past ten years to helping ambitious people reach their full potential. I have supported CEOs, Professional Athletes, Executives, Teams, and Entrepreneurs worldwide to reach their full create positive impact in their world.

Before being a coach, I worked as an Art Director; I was also a start-up founder and competed in sports in my late teens and early 20s.

Throughout the years, I have faced many challenges, like depression, loss, and PTSD, but have always bounced back stronger. Each time, I focused on improving my mental, emotional, and physical health and always had a strong reason to do it: a purpose. I became clearer on what I stand for, which was reflected in my personal branding and had a positive impact on my business.

Surfing has been a big part of my journey, too! It taught me grit, resilience, and the importance of seizing opportunities. Riding ocean waves is like navigating life’s challenges.

Setbacks can happen to anyone. Life throws us many challenges, but they don’t have to keep us down. In fact, they can make us resilient if we manage to overcome them and develop a growth mindset by turning them into opportunities.

And I’ve learned that bouncing back stronger is all about resilience and having a purpose. With my experiences and the lessons from surfing, I help others turn their setbacks into opportunities for growth and success.

I see possibilities where others can’t. I take action when you are ready to start and take charge of your life. And don’t worry if you don’t know how and where you should be heading; I will help you with that.

I can help you find purpose, get in shape Improve your physical and mental well-being and performance, I empower you to let go of limiting beliefs, build confidence and find happiness. I also work with you to improve your personal branding, start a business if you wish or take over where you left it and come back stronger.

My mission is to help people become their very best

So, are you ready to turn your setbacks into a comeback? Let’s team up and redesign your life. Reach out today, and let’s start this journey together.

We can ride life’s waves and unlock the resilience and success you deserve.

Early Life in Morocco

I was born in Morocco and had a decent upbringing with my parents, two younger brothers, and many house pets. Summers at our beach house were the highlight, filled with sandcastle building, crab chasing, and learning to fish and surf with my dad.

Teenage Years

As a teenager, I got into sports and music, playing bass guitar in a high school rock band and excelling in basketball, playing semi-professionally. My basketball coach, with his emphasis on health, discipline, and teamwork, significantly influenced me. My father, too, fostered my interest in philosophy and psychology through his extensive library.

College and Career Beginnings

I initially wanted to study sports science or psychology in Europe but ended up in art school due to financial constraints. I later switched to digital communication, graduating as valedictorian and landing an art director job at a prestigious ad agency. However, the gap between academic ideals and industry realities led to my first professional disillusionment.

Surfing and Self-Discovery

Throughout my 20s, surfing became my passion. Early morning surf sessions and weekend trips to remote spots were the norm. This lifestyle led me to explore healthy living and performance-enhancement strategies, which later influenced my professional approach.

Career Shift and Entrepreneurship

Dissatisfied with the corporate grind, I co-founded a video production company focused on extreme sports. Despite early success, we lost a major contract, pushing me back into the corporate world. I felt unfulfilled and eventually took a sabbatical to travel and surf around the world.

Settling in Sweden

After moving to Sweden, I faced many rejections before securing a job as a school photographer, eventually becoming the art director. Despite professional success, I felt out of place and depressed, missing the ocean and meaningful connections. Returning to Morocco for a break, I reconnected with my core values through surfing and self-reflection.

Finding Purpose

A trip to the US inspired me to create a surf and yoga startup, blending my passion for surfing with my professional skills. This venture eventually led me to move to Indonesia, where I deepened my practices and coaching career, working with clients worldwide.

Life Challenges and Coaching

Despite personal losses and challenges, I relied on a toolbox of strategies to stay consistent and resilient. My experiences shaped my coaching framework, combining traditional techniques with surf analogies to teach ambitious individuals how to navigate life and work challenges.

Belief and betterment

I believe better humans make a better world. My coaching focuses on holistic improvement—enhancing mindset, managing emotions, and improving fitness—to help individuals create a positive impact. By drawing parallels from surfing, I guide others in seeing possibilities and achieving their best.

This journey has taught me that true fulfillment comes from aligning with one’s core values and continuously learning and growing.

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