Julia Steigerwald is an ambitious entrepreneur from Mainz, Germany. She is the Founder and CEO of JUNO & me, a start-up company that develops innovative female body care products for women and everyone who feels like a woman.

Juli and I met in Bali in 2017 when she was on vacation on the island. She reached out to me when she found a flyer advertising my services in the hotel where she was staying. Back then, Juli worked as a Marketing Manager at VICAMPO, a company that offers a high-quality selection of wines and tasting packages.

Our coach-client relationship lasted about two years in different phases. We continued working remotely and calling regularly and met again in Germany in 2019.

Julia was looking to make a change in her life. I could see that the young lady had great potential and wanted to find a way to express it.

During our sessions, Juli wished that we could find answers to the following topics:

The first phase of our coaching sessions was relatively short. We had four sessions back to back in a bakery in Bali. It was Julia’s last days in Bali, and we wanted to do the groundwork before she left.

During these sessions, we answered the following major questions:

This was mainly about Juli’s psychology. After these sessions, Juli gained a clearer sense of direction, and we were also able to set goals and milestones.

In the second phase of our work, Juli and I started brainstorming ideas about what could be her business. She wasn’t sure if it would be a product or a service, but it was clearly something sustainable and environmentally friendly based on her core values.

During this phase, we defined the following points:

Phase 3 was all about execution. One of the first challenges was sourcing the organic tampons and finding a European manufacturer who is aligned with Juli’s values and principles. As a coach, I supported Juli in negotiating the deal.

The main critical points of this phase were:

As a result of our combined efforts, Juli is now the happy owner of junoandme.de. She has 18 employees working on making a difference, empowering women, and offering over 16 different sustainable products. 

Juli benefited from our coaching session since she became more and more confident about her entrepreneurial and leadership skills. The coaching sessions gave her a sense of direction, purpose, and a set of tools to handle her everyday personal and professional life.